Why a Brand Guardian™?
As long as the logo and palette match, we ignore every other touchpoint. Marketing teams are expensive, but the real cost is when they leave with the brand’s tacit knowledge, and work restarts. One-off freelancers, “get it cheaper” websites, or inconsistent AI-generated creatives create brand drift and erratic stories. And there are more reasons.
A Brand Guardian ensures one voice from day one, so humans feel it and search/AI (SEO + AEO) can recognize it. That means clear positioning, consistent naming, on-brand copy, design rules, and answer-ready pages (entity clarity, schema, FAQs) that build trust and lift conversion.
CREATE
New or Existing brand
NURTURE
Consistency & Cadence
PROTECT
Guardrails & Rapid Response
Clear signal → Faster comprehension → More qualified demos → Lower CAC → Speed to yes.
The story behind
THE BRAND
Distinctive identity, clear positioning, and a story that sells >> logo to deck to demo.
Strategy & Positioning
• ICP & category fit, value prop, tagline
• Messaging hierarchy, proof points, FAQs (AEO-ready answers)
• Founder story & customer narrative frameworks
Identity & Go-to-Market Assets
• Logo suite, color/type, voice & tone
• Brand guidelines (usage rules, templates)
• Deck/one-pager/social templates to stay consistent
The magic behind
GTM
Distinctive identity, clear positioning, and a story that sells >> logo to deck to demo.
Launch & Pricing Pack
• Feature→benefit messaging, pricing/packaging strategy
• Launch plan (channels, timelines, assets)
• Product pages, app/store listings, release comms
Sales Enablement Kit
• Investor deck + sales deck (demo script, objection handling)
• One-pagers, case studies, ROI sheets
• Outreach copy (emails/LinkedIn) that converts
The recipe behind
THE GROWTH
Distinctive identity, clear positioning, and a story that sells >> logo to deck to demo.
Conversion Website Sprint
• WordPress/Elementor site, conversion-first pages (H1/CTA/credibility)
• GA4 + GTM wired, events + funnels, basic CRO
• 508-aware accessibility passes
Findability & Demand
• SEO/AEO foundation: entity home, schema, FAQs, answer pages
• Content briefs, short-form video cadence
• Paid pilots (Google/Meta/LinkedIn), retargeting, email automations & dashboard
Communications, Marketing & Content—end to end.
Human-led, AI-smart storytelling that blends data with emotion.
In a world where content is easy to produce but hard to feel, our work lives at the intersection of precision and persuasion. We use data to find meaning, AI to accelerate craft, and human insight to build stories that endure. From analytics and automation to art direction and storytelling. We design communications that connect both head and heart.
LEFT-BRAINED
Data Analytics | SEO/AEO | AI Multimodal Prompting | Change Management | LLM Output QA | Ethics in AI
RIGHT-BRAINED
Communications | Copy | Art Direction | Video | Content | Generative Editorial Calendars | Podcast
AN OPEN LETTER TO STARTUPS
Why Early Stage Branding Matters.
Recently, I saw a former colleague’s LinkedIn post announcing his startup and sent him a congratulatory message. I also offered my services pro bono (he’s always loved my work) because, although their product is great, their website looked like it was designed by an engineer in a bad mood (I have OCD when it comes to branding).
He replied: “I’ll definitely keep you in mind, but right now we’re focused on trials, early users, and first funding rounds.”
My reply (in my head): “Hmm, precisely, the three reasons why you need to build a brand and protect it fiercely.”
I unclenched a few body parts and moved on to the AI-generated sermons that are now the norm on LinkedIn… (Read More)