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The Resurrection of the Creative Directors
Back from the dead, the copywriters and creative directors are smiling again.
They’re smiling because they’re back in demand. When everything looks and sounds the same, human creative judgment wins. The emotions and insights a person brings can only be matched by a person with a superior skill set. We bring more than 20 years of experience so your brand doesn’t drown but stands out and lands harder.
PIPE17 | ECOMMERCE OPERATIONS SUMMIT
The Challenge
Launch a virtual summit that cuts through a crowded webinar calendar, drives qualified registrations, and positions Pipe17 at the center of ecommerce operations.
The Insight
Operators don’t register for hype—they register for outcomes and operators they trust.
The Solution
A unifying theme (“Reach for the Stars”) plus a lineup of recognizable brands (Amazon MCF, TikTok, WYZE, Aterian, Chubbies, West Marine, Flex, Eat Virgin) signals real value.
The Result
High-engagement web conference with strong registration velocity and partner amplification..
Head Lion - A Beautiful Revenge
Book Launch
The Challenge:
To sell a book by an unknown independent author. To put your money where your mouth is.
The Insight:
The book is about betrayal, treachery, and murder in the cutthroat world of advertising.
The Solution:
A digital campaign that looks like a crash-course in backstabbing.
The Result:
Sold over 300 books and 30,000 Kindle page reads in the first three months.
DHL — “Missing Ease”
International Campaign
The Challenge
Small businesses were delaying imports due to red tape and bureaucracy.
The Insight
Customers told us, “The process is cumbersome and frustrating—the ease is missing.”
The Solution
Missing Ease — a clear promise that DHL restores simplicity to importing.
Impact
+37% vs. quarterly projections and an Efficacy Award at the DHL Sales Conference.
Sfara | SaaS, TaaS & MaaS Platform
Triggered Training — Behavior-Based Fleet Safety
The Challenge:
Fleet managers were inundated with telematics data but lacked a clear understanding of how real-time behavioral insights could translate into safer, more efficient operations.
The Insight:
To drive adoption, complex tech. needed to be simplified through engaging storytelling.
The Solution:
An explainer video that showed how fleet owners and managers can improve safety, efficiency, and ROI.
The Result:
The video became a central asset and the campaign contributed to a 67% reduction in incident rates.
World Bank Group
Cybersecurity Change Management
The Challenge:
A rapid cybersecurity rollout needed behavior change across a global workforce. Traditional policy emails were being ignored; compliance lagged and risk remained high.
The Insight:
People don’t remember rules—they remember hooks.
The Solution:
A culture-first change management multi-channel, multi-lingual campaign using famous lines reimagined as cybersecurity cues.
The Result:
89% compliance in three weeks, beating target and turning a mandatory rollout into a memorable movement.
World Bank Group
ITSAL Change Management
The Challenge:
Staff feedback was clear: too many meetings, too long, and too little decided. Productivity and morale were sliding; leadership wanted a cultural reset.
The Insight:
Meetings fail without clarity, cadence, and consequence—no agenda, no owner, no decision. Small defaults (time limits, roles, prep) change behavior faster than long policies.
The Solution:
Better Meetings—a change management multi-channel campaign, combining a 45-minute micro-course with a toolkit. Nudges rolled out via email/Slack, with booking prompts embedded in calendars.
The Result:
36% fewer meeting hours per person in six weeks. (Plus: agenda use up 71%, decisions per meeting up 2×, and meeting satisfaction +21 pts.)
Nokia — “Nokialand”
A Government of the Students, by the Students, for the Students
The Challenge:
Data showed 18–25-year-olds were choosing other brands; Nokia wasn’t in their consideration set.
The Insight:
Young buyers want brands that mirror their identity and give them a role.
The Solution:
A student-run government on social media: college creators became the legislative, executive, and judiciary.
The Result:
Most engaging campaign of the year. Sales in the 18–25 segment grew 43%.
MISCELLANEOUS
